faintOBJECT

The Process

How it works

We build the place first, then film it. Seven stages you approve before the next begins.

The faintOBJECT production board: one location's scene and sheet alongside every shot and clip made from them

We built our own web app to run production, driven by Claude Code and our own custom skills, so every reference, scene, shot and clip for your development sits in one place under one set of rules, and a revision comes back in a day.

  1. 01

    References

    Whatever you have. No CGIs needed.

    CGIs, if any Site photos today Sketches Mood boards Room dimensions Planning documents

  2. 02

    Scenes

    Every space becomes one finished frame: the arrival, the lobby, a bedroom, the roof terrace.

    Locked before anything else runs Clean daylight, no grade yet

  3. 03

    Sheets

    Each approved scene, produced again from the other angles. This is what keeps a space believable once the camera moves through it.

    Across the room From the doorway Close on materials

  4. 04

    Shots

    Now the photography. Every shot is generated from the scene you signed off, so it's the same place, shot artistically.

    Inspired by luxury hotel videos Any time of day or weather People or empty Revisions only take a day

  5. 05

    Animations

    Each approved shot becomes a moving clip. The camera drifts, water moves, light shifts, people walk through.

    5 seconds standard Up to 15 seconds

  6. 06

    Edits

    The clips are cut to the track and graded shot to shot, so the film reads as one piece rather than a run of clips.

    Music Sound Voiceover

  7. 07

    Delivery

    The film fronts the campaign and the investor pack, the cuts and loops run on social, email, the sales suite and the screens, and the stills carry the deck, the portals, the brochure and the hoardings. All of it out of the same scenes, so everything matches.

    Launch Film Social Cuts & Loops Stills Library